Joe A Solis
he/him
Dynamic leader with a proven track record of managing large, high-performing teams across nonprofit and consumer service industries. Known for driving impactful change through strategic leadership, process improvement, and a strong commitment to developing inclusive workplaces. With deep expertise in team building, coaching, and Diversity & Inclusion initiatives, I specialize in creating cultures where people — and businesses — thrive. Joe Solis San Francisco

Brain-Based Conversation
NeuroLeadership Institute
Diversity & Inclusion Cert
Cornell
aPHR
HRCI
Human Resources, BA
Purdue Global

Director of Marketing and Diversity & Inclusion
Northwestern Mutual
Strategic leader in talent operations, diversity, and inclusion, driving efficiency, collaboration, and impact. Expertise in developing and executing high-impact DEI and talent initiatives that enhance business performance and foster an inclusive culture. Proven success in building partnerships, managing budgets, and aligning talent strategies with organizational goals to drive measurable outcomes.
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Spearheaded the development of an in-house community outreach program, achieving 11% year-over-year growth and securing an $11,500 annual community investment, strengthening partnerships and engagement.
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Recognized with the Northwestern Mutual D&I Champion Award for embedding DEI principles into business strategies and attracting diverse talent across the Bay Area.
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Managed a $200,000 budget to implement strategic DEI initiatives, including development programs, impact reports, and feedback strategies, fostering accountability and cultural transformation.
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Established and scaled D&I-focused development programs, integrating talent acquisition and development goals with business solutions to enhance agency growth, community impact, and employee engagement.

Area Manager; Group Exercise
24 Hour Fitness
Managed group exercise operations across 37 locations in California, Utah, and Colorado, overseeing a $2.5M annual direct labor budget and leading a team of over 1,000 employees. Partnered with club and district leaders to drive program success, enhance operational efficiency, and boost employee engagement using Gallup Q12 insights, resulting in increased team satisfaction and performance.
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Drove measurable growth, achieving 10.03% YOY increase in class averages, 10% YOY growth in class capacity, and 3.75% YOY growth in participation, while reducing low-performing classes by 29% in Utah within five months, securing a #2 national ranking in 2020.
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Sustained month-over-month growth across all group exercise KPIs over a 12-month cycle, maintaining only 11% low-performing classes across 2,000 monthly sessions in the Bay Area.
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Developed and coached talent, supporting general managers with performance reviews and utilizing objectives-based coaching to enhance team member development and engagement.
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Strengthened team expertise by identifying and recruiting top-performing professional fitness instructors through strategic hiring methods, overseeing end-to-end hiring processes, including screenings, job offers, and onboarding to ensure seamless integration of new team members.

Sr. Program Manager; Health and Wellness
YMCA of Silicon Valley
I led the complete transformation of health and wellness operations by establishing a community-driven Healthy Living Committee, redesigning operating procedures for better cohesion and growth, and unifying a large team of 75 members to enhance the member experience and boost brand visibility. Through strategic leadership, I drove a 4% year-over-year increase in session attendance and a 5% year-over-year rise in Personal Training revenue. I also developed and implemented integrated marketing campaigns — spanning social media, paid media, direct mail, and advertising — to significantly raise program awareness and engagement.